Melanie is the Senior Vice President of Research and Insights at Evidation. Prior to joining Evidation, Melanie worked as Senior Director of Business Insights and Analytics for Roche in Product Development Clinical Operations. Before that, she led Portfolio Analytics and Data Science for Commercial, Medical Affairs, and Government Affairs at Genentech. Melanie has also developed platforms and approaches to detect changes in consumer behavior with applications in advertising effectiveness and policy changes while at MaxPoint (Vericast) and RTI International, respectively. She has an MS in Economics and a BS in Agricultural Business Management from North Carolina State University.