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Let’s start with your name and what you do.

I’m Nathaniel, Data Architect. I lead all of our data ingestion efforts.

Tell us about home.

Born in Boston, grew up in Winchester, MA.

How’d you end up here?

After a long road in advertising first in the startup space and later at @Walmartlabs. At Walmart our team built the analytics layer and grew a $250M per year advertising platform. We nailed it, and I was ready to work in a new space. During an initial inbound call with Evidation, I had a feeling the company they had been describing sounded like a startup my very close friend and old coworker had founded with a few others. Serendipity pushed my hand, but excitement for the vision did the rest.

Ever been in a fight? With a shark?

When I’m not working you can find me on the mats at Ralph Gracie Brazilian Jiu Jitsu. I’ve been in the sport since 2005, and love every minute. When the surf picks up in the winter, you may find me in the chilled water trying to ride a wave.

What’s been your best day (so far) at Evidation?

In my role managing all the data that enters our system, I have the opportunity to be a hero every week. Signing my parents up for the Achievement last Christmas was a huge personal win for me. They can track their health better, and I love that they are participating in our vision.

Favorite song?

Django Reinhart – Limehouse Blues

What’s your preferred approach to earning points on Achievement?

Connecting apps!

First trip to Mars with humans on board. Passenger or onlooker?


Have you ever experienced a paranormal event?


How would you describe your vertical leap?

4 pomegranate.

Further reading