Using longitudinal RWD to boost activation along the patient journey
People now play a more active role in their own health—but too often don’t know about relevant care and resources. Relying on traditional data and segmentation means healthcare companies lack critical insights to engage the right patients at the right time in clinically meaningful ways. Using real-world data, you can reach, understand, and activate patients in a way that improves both care and resource optimization.
Learn how companies harness longitudinal real-world data to:
Fill in gaps about people’s everyday health missed by traditional data and episodic claims and EHR
Build comprehensive patient journeys and more nuanced segments
Engage and activate the right individuals to help them and their healthcare providers better detect symptoms, prompt earlier diagnoses, inform treatment decisions, and improve adherence
Using longitudinal RWD to boost activation along the patient journey
People now play a more active role in their own health—but too often don’t know about relevant care and resources. Relying on traditional data and segmentation means healthcare companies lack critical insights to engage the right patients at the right time in clinically meaningful ways. Using real-world data, you can reach, understand, and activate patients in a way that improves both care and resource optimization.
Learn how companies harness longitudinal real-world data to:
Fill in gaps about people’s everyday health missed by traditional data and episodic claims and EHR
Build comprehensive patient journeys and more nuanced segments
Engage and activate the right individuals to help them and their healthcare providers better detect symptoms, prompt earlier diagnoses, inform treatment decisions, and improve adherence
Using longitudinal RWD to boost activation along the patient journey
People now play a more active role in their own health—but too often don’t know about relevant care and resources. Relying on traditional data and segmentation means healthcare companies lack critical insights to engage the right patients at the right time in clinically meaningful ways. Using real-world data, you can reach, understand, and activate patients in a way that improves both care and resource optimization.
Learn how companies harness longitudinal real-world data to:
Fill in gaps about people’s everyday health missed by traditional data and episodic claims and EHR
Build comprehensive patient journeys and more nuanced segments
Engage and activate the right individuals to help them and their healthcare providers better detect symptoms, prompt earlier diagnoses, inform treatment decisions, and improve adherence
Using longitudinal RWD to boost activation along the patient journey
Evidation and the Duke Big Ideas Lab have announced a partnership that aims to find ways to both increase representation of underserved populations and improve adherence among all participants in digital health studies.
The organizations are working together to build an analytic structure that will be available to other digital health researchers, helping to better predict study participation, adherence, and retention. Click below to read more about the project, led by Iredia M. Olaye, PhD, MSc, MHA, of Covered By Group and Evidation, in HealthLeaders.
Thanks to everyone who took the time to meet with us in San Francisco at this year’s J.P. Morgan Annual Conference and its surrounding events. Our team looks forward to staying in touch and helping you produce better health outcomes in 2023!
Get to know your Evidation team
Bertina Yen, Evidation's Senior Vice President of People & Community
Bertina Yen is Evidation's Senior Vice President of People & Community, where she is responsible for the end-to-end employee experience and building a community that supports everyone's ability to show up as their authentic selves and perform their best work. Prior to joining Evidation, Bertina served as EVP overseeing clinical teams, product management, marketing, and product development at Zynx Health, driving development of evidence-based clinical decision support solutions that improve health and financial outcomes.
Bertina received her BAS from Stanford, then completed her MD and residency in internal medicine at UC San Diego. She also holds an MPH in health services administration from UCLA.
Bertina is the resident DJ at Evidation and sources the music that is played during the All-Employee Meetings. Outside of work, she enjoys hiking, traveling, and watching anything with a live audience (sporting events, plays, movies). She also starts every morning by completing at least one crossword puzzle!
Using longitudinal RWD to boost activation along the patient journey
People now play a more active role in their own health—but too often don’t know about relevant care and resources. Relying on traditional data and segmentation means healthcare companies lack critical insights to engage the right patients at the right time in clinically meaningful ways. Using real-world data, you can reach, understand, and activate patients in a way that improves both care and resource optimization.
Learn how companies harness longitudinal real-world data to:
Fill in gaps about people’s everyday health missed by traditional data and episodic claims and EHR
Build comprehensive patient journeys and more nuanced segments
Engage and activate the right individuals to help them and their healthcare providers better detect symptoms, prompt earlier diagnoses, inform treatment decisions, and improve adherence
Speakers
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People now play a more active role in their own health—but too often don’t know about relevant care and resources. Relying on traditional data and segmentation means healthcare companies lack critical insights to engage the right patients at the right time in clinically meaningful ways. Using real-world data, you can reach, understand, and activate patients in a way that improves both care and resource optimization.
Learn how companies harness longitudinal real-world data to:
Fill in gaps about people’s everyday health missed by traditional data and episodic claims and EHR
Build comprehensive patient journeys and more nuanced segments
Engage and activate the right individuals to help them and their healthcare providers better detect symptoms, prompt earlier diagnoses, inform treatment decisions, and improve adherence
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