Dermatology
Understand treatment patterns and the patient experience in dermatology
See how skin conditions progress, how people manage symptoms, and how treatment decisions are made across clinical care, consumer health, and self-directed pathways.
AT A GLANCE
Daily
itch, flare, and quality-of-life PROs
Photos
patient-captured images of skin over time
Rx + OTC
prescription and over-the-counter use
5.6M
members to find and follow patients
Dermatology care happens far beyond the clinic
People combine prescription therapies, over-the-counter products, and self-directed care, so real-world treatment behavior is hard to see.
The gap
What today's data miss
- How people manage conditions outside clinical settings
- How symptoms fluctuate between visits
- How OTC products and consumer behaviors influence care
- What drives adherence, switching, and response
Open questions
What product teams are asking
- How do people manage skin conditions day to day?
- What drives adherence and switching across therapies?
- How do OTC products, routines, and brands affect outcomes?
- How do real-world patterns differ from clinical assumptions?
Our approach
A new way to see the patient experience
- Longitudinal tracking of severity and progression
- Treatment behavior across Rx, OTC, and consumer products
- Care outside clinics, including telehealth and self-care
- Treatment response in real-world settings
Data for a better understanding of dermatologic conditions
Continuous, direct engagement captures longitudinal data across symptoms, behavior, treatment experience, and clinical context.
Who patients are
- Age, sex, gender identity, race and ethnicity
- Income, education, employment, household
- Insurance, out-of-pocket costs, affordability
- Access barriers: transportation, food, care
What they experience
- Itch, pain, irritation, and flares via PROs
- Severity and progression over time
- Symptom variability between visits
What they do
- Prescription and OTC therapy use
- Telehealth, aesthetic treatments, consumer brands
- Skincare routines and self-directed treatment
Visual data
- Patient-captured images of skin over time
- Severity, progression, and treatment response
- Visible outcomes beyond clinical observation
Treatment behavior
- Adherence, persistence, and switching
- Response across Rx and OTC products
- Preferred care pathways, products, and brands
Why patterns vary
- Differences in access, preferences, and pathways
- Use of consumer and self-directed care
- Variation in burden and response
Clinical data
- Diagnoses, comorbidities, and history (EHR)
- Procedures, specialist visits, treatments
- Healthcare utilization across settings
Real-world outcomes
- Symptom progression and control over time
- Quality of life and daily functioning
- Treatment effectiveness in real-world settings
Trusted by leading life sciences companies:
Real-world insights in dermatology
Research, webinars, and news from our work with people living with skin conditions.
Let's design your next study
Tell us the question you need to answer. Our scientists will show you which cohorts, data types, and study designs can get you there, and how quickly.