Activation

Drive measurable behavior change and real-world outcomes

Use longitudinal health context to engage individuals at the right moment, increasing awareness, adherence, and sustained action.

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Deliver relevant, personalized education

  • Deliver tailored education based on condition and real-world health context
  • Provide timely, relevant information that supports decision-making
  • Reinforce understanding through ongoing, personalized touchpoints
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Sustain engagement in everyday life

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  • Use longitudinal data to guide personalized nudges and outreach
  • Adapt engagement based on behavior and response patterns
  • Maintain continuous connection beyond one-time campaigns

Drive measurable behavior change and action

  • Increase screening, treatment initiation, and adherence
  • Track engagement and behavior change across populations
  • Optimize programs using real-world performance data
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The Evidation Community: an ongoing connection to 5M people

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*Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement
**Conversion rate for “click to read” offers once offer is seen

Scaled
1M+
Members have participated in research
97%
of U.S. zip codes represented
Characterized
1.3B+
data points collected daily
100+
conditions represented
Engaged
90%
average program engagement*
89%
average response to content seen in app**

How you personalize engagement and drive behavior change

Engage individuals at the right moment with tailored content, then measure awareness, engagement, and sustained action over time.
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Personalized engagement delivers tailored education and nudges based on longitudinal health context, condition, and real-world behavior.

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Customizable, evidence-based content aligns messaging with real-world health experiences and program goals.

Intelligent activation engages the right individuals at the right moment based on condition, readiness, and observed health patterns.

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Measurable program impact tracks awareness, initiation, decisions, and sustained behavior change over time.

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How it works

Evidation is there at every step of the campaign process to ensure recruitment efforts are compliant, transparent, and successful.
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Planning and design

  • Set objectives and KP
  • IsIdentify best-fit segment for outreach
  • Content creation to fit technical specifications for IRB submission
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Set up and launch

  • Campaign setup
  • Outreach to Evidation community
  • Referral program, enabling members to share with friends and family
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Engage and optimize

  • Regular touch points to discuss progress
  • Pivots as needed to hit goals
  • Optional follow up to screeners
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See how we drive success for our customers:

Recruiting a highly specific group of migraine sufferers in days

Evidation worked with a digital health company to meet complex inclusion and exclusion criteria related to chronic migraine episode frequency and other key characteristics

170

individuals recruited from the Evidation community

Recruitment completed in

1 week
READ
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Segmenting patients by real-world symptom control

Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience.

14K

individuals with asthma recruited from the Evidation Community

Recruitment completed in

1 week
READ
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Rapid enrollment of representative population in COVID-19 research

Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States.

100K

individuals enrolled into reseach program in 5 weeks

90%+

program engagement

1.5K

of those participants recruited into real-world evidence study in 2 weeks

READ
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Developing more successful digital health programs with patient perspectives
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Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D).

114

insulin-dependent adults with T2D recruited from the Evidation community

Recruitment completed in

3 weeks
READ
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Therapeutic experience
Autoimmune
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Cardiology
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Dermatology
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Mental Health
Metabolic
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Neurology
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Respiratory
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Women's Health
Vaccines and Infectious Diseases
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Who we work with

Evidation partners include top biopharma companies , as well as consumer health companies, technology companies, non-profit organizations, and government agencies.

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