Activation

Drive target behaviors with personalized engagement

Turn insight into action across recontactable cohorts. Use personalized content and AI-driven nudges to increase awareness, support adherence, and drive measurable action.

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Educate and inform individuals

  • Share timely, evidence-based content tailored to condition and context
  • Surface patient perspectives that enrich scientific exchange and value narratives
  • Provide real-world context to therapy expectations and disease burden
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Sustain engagement in everyday life

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  • Encourage healthy routines through interactive tracking and personalized prompts
  • Keep individuals active in programs, communities, or research initiatives
  • Build longitudinal datasets with consistent behavioral and experiential inputs

Motivate action with measurable impact

  • Drive participation in support programs, clinical studies, or brand initiatives
  • Identify and address barriers to care through targeted engagement
  • Attribute outcomes to interventions and optimize for future campaigns
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Key features

The Evidation Community: an ongoing connection to 5M people

A map of the United States

*Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement
**Conversion rate for “click to read” offers once offer is seen

Scaled
1M+
Members have participated in research
97%
of U.S. zip codes represented
Characterized
1.3B+
data points collected daily
100+
conditions represented
Engaged
90%
average program engagement*
89%
average response to content seen in app**

Key features

Two phones stacked side by side and slightly on top of eachother. The top phone has a screenshot of the Evidation app home screen; it lists the users points at the top and potential studies to join, the study shown is a card that says "Join our depression study". The bottom phone has a screenshot of an Evidation Well-being survey.

Personalized engagement: Reach the right individuals with condition and behavior-specific content, delivered when it matters most.

Evidence-based content: Deliver plain-language education, support prompts, and next-best actions aligned to medical and brand goals.

Continuous feedback loop: Track engagement, measure real-world actions, and refine strategies through rapid test–learn cycles.

Privacy-first design: Ensure trust and transparency with permissioned participation and a clear value exchange for members.

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How it works

Evidation is there at every step of the campaign process to ensure recruitment efforts are compliant, transparent, and successful.
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Planning and design

  • Set objectives and KP
  • IsIdentify best-fit segment for outreach
  • Content creation to fit technical specifications for IRB submission
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Set up and launch

  • Campaign setup
  • Outreach to Evidation community
  • Referral program, enabling members to share with friends and family
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Engage and optimize

  • Regular touch points to discuss progress
  • Pivots as needed to hit goals
  • Optional follow up to screeners
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How it works

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Define your program

  • Select the right cohort by condition, demographics, or behaviors.
  • Set the actions that matter most (e.g. program enrollment, symptom tracking, lifestyle routines, or refill follow-through).
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Ask questions

  • Launch personalized content through the Evidation app and connected channels.
  • Use AI-driven nudges to optimize timing, tone, and frequency.
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Access patient insights

  • Track engagement and action completion at the individual and cohort level
  • Compare results to baseline and refine strategies with rapid test–learn cycles
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Segmenting patients by real-world symptom control

Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience.

14K

individuals with asthma recruited from the Evidation Community

Recruitment completed in

1 week
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Identifying and addressing gaps in the patient experience
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Myovant uncovered significant unmet needs among individuals with uterine fibroids (UF) in a direct-to-patient 4-month study with 350 women living with UF.

92%

weekly survey completion

85%

daily survey completion

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Members who suffer from migraines receive personal health feedback

Evidation developed, and deployed, MigraineSmart, a symptom tracking health program that collects direct-from-participant data and provides educational content and personalized insights to participants, helping them better understand and manage their migraines.

3K+

individuals participated in the MigraineSmart program

48%

said that tracking helps them better understand symptom patterns and migraine triggers

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Rapid enrollment of representative population in COVID-19 research

Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States.

100K

individuals enrolled into reseach program in 5 weeks

90%+

program engagement

1.5K

of those participants recruited into real-world evidence study in 2 weeks

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Developing more successful digital health programs with patient perspectives
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Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D).

114

insulin-dependent adults with T2D recruited from the Evidation community

Recruitment completed in

3 weeks
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Therapeutic experience
Autoimmune
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Cardiology
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Dermatology
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Mental Health
Metabolic
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Neurology
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Respiratory
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Women's Health
Vaccines and Infectious Diseases
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Who we work with

Evidation partners include top biopharma companies , as well as consumer health companies, technology companies, non-profit organizations, and government agencies.

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