Recruitment

Find and enroll the right participants faster with pre-qualified, real-world populations

Identify, pre-screen, and engage deeply characterized individuals to accelerate enrollment and improve study fit from the start.

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Start with an engaged, pre-qualified population

  • Identify eligible participants through a direct, ongoing connection to engaged individuals
  • Avoid cold-start recruitment and broad, untargeted outreach
  • Reach individuals already familiar with research participation
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Enroll the right participants at the right moment

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  • Pre-screen participants using labels derived from real-world data
  • Match individuals to study criteria before outreach
  • Engage when behaviors or conditions indicate readiness to participate

Improve retention and long-term study continuity

  • Recruit participants accustomed to ongoing digital engagement
  • Maintain communication and follow-up beyond initial enrollment
  • Support higher consent, retention, and completion rates over time
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The Evidation Community: an ongoing connection to 5M people

A map of the United States

*Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement
**Conversion rate for “click to read” offers once offer is seen

Scaled
1M+
Members have participated in research
97%
of U.S. zip codes represented
Characterized
1.3B+
data points collected daily
100+
conditions represented
Engaged
90%
average program engagement*
89%
average response to content seen in app**

How you improve recruitment speed and precision

Identify, pre-screen, and engage the right participants using deeply characterized populations and real-world data.
Two phones stacked side by side and slightly on top of eachother. The top phone has a screenshot of the Evidation app home screen; it lists the users points at the top and potential studies to join, the study shown is a card that says "Join our depression study". The bottom phone showcases the ability for the user to redeem their points as well as other cards for more point opportunities.

Identify the right participants before outreach: Identify eligible individuals using longitudinal health and behavioral context. Pre-screen against protocol inclusion and exclusion criteria before referral.

Reach participants without site-based recruitment: Engage deeply characterized populations directly, without relying on site networks or cold-start advertising models.

Target and segment participants with precision: Segment participants by condition, treatment history, demographics, geography, and digital measures to improve referral quality and study fit.

Deliver pre-qualified referrals with clear reporting: Provide participant referrals aligned to protocol criteria, along with sponsor-ready reporting on recruitment performance and engagement metrics.

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How it works

Evidation is there at every step of the campaign process to ensure recruitment efforts are compliant, transparent, and successful.
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Planning and design

  • Set objectives and KP
  • IsIdentify best-fit segment for outreach
  • Content creation to fit technical specifications for IRB submission
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Set up and launch

  • Campaign setup
  • Outreach to Evidation community
  • Referral program, enabling members to share with friends and family
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Engage and optimize

  • Regular touch points to discuss progress
  • Pivots as needed to hit goals
  • Optional follow up to screeners
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See how we drive success for our customers:

Recruiting a highly specific group of migraine sufferers in days

Evidation worked with a digital health company to meet complex inclusion and exclusion criteria related to chronic migraine episode frequency and other key characteristics

170

individuals recruited from the Evidation community

Recruitment completed in

1 week
READ
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Segmenting patients by real-world symptom control

Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience.

14K

individuals with asthma recruited from the Evidation Community

Recruitment completed in

1 week
READ
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Rapid enrollment of representative population in COVID-19 research

Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States.

100K

individuals enrolled into reseach program in 5 weeks

90%+

program engagement

1.5K

of those participants recruited into real-world evidence study in 2 weeks

READ
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Developing more successful digital health programs with patient perspectives
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Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D).

114

insulin-dependent adults with T2D recruited from the Evidation community

Recruitment completed in

3 weeks
READ
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Therapeutic experience
Autoimmune
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Cardiology
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Dermatology
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Mental Health
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Neurology
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Respiratory
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Women's Health
Vaccines and Infectious Diseases
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Who we work with

Evidation partners include top biopharma companies , as well as consumer health companies, technology companies, non-profit organizations, and government agencies.

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