Real-world evidence (RWE) plays a vital role in understanding the value proposition of new products or programs in healthcare. However, current RWE strategies based on point-in-time real-world data (RWD) — such as electronic health records (EHRs), claims, and patient registries — provide a limited view of an individual’s daily experiences in managing their health or diseases/conditions.

Because of this, there is a growing demand among healthcare stakeholders for enhanced RWE that provides insights into the quantity and severity of disease-related symptoms, as well as mental and physical well-being and quality of life. In this report, we present five insights to enhance your RWE strategy — compiled from recent conferences, articles, and discussions we’ve had across the industry.