The shift in healthcare towards value-based care with patients at the center has heightened the demand to understand and measure health, experiences, and outcomes in patients’ daily lives.
Utilizing digitally-powered, direct-to-participant research platforms, along with passive data collection from consumer and clinical devices, offers researchers a unique opportunity to bridge the gaps left by traditional methods like claims data and EHRs.
In this report, you’ll learn:
- How to design research that aligns with people's routines, priorities, and motivations
- Actionable recommendations to reduce participant burden
- Strategies for two-way involvement that create valuable research experiences