Despite patient engagement being a trending industry topic, it remains a core challenge among pharma companies. Research objectives and goals are clear to those building the programs – but what do individuals actually want to get out of their participation and time?
Over the past decade, Evidation has partnered with leading organizations on direct-to-patient, real-world research programs conducted on its digital health measurement and engagement platform. See what they’ve learned from listening to millions of research participants, including:
- Strategies to motivate long-term participant research and data sharing
- How standard engagement approaches might actually be sabotaging your retention rates
- The ever-increasing importance of privacy, trust, and mutual respect
- Actionable takeaways to incorporate into long-term registries, real-world studies, and other research that can help support continuing evidence generation