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Health Mythbusting: is 10,000 steps a day really the magic number?
10,000 steps is the magic number…or is it? We take a look at the science behind this common health myth and break down how many steps you really need in our latest post.

From maintaining a healthy weight to strengthening bones and muscles, walking is a powerful way to take care of your body. According to the CDC, walking is the most popular form of aerobic physical activity. Many of us have heard that we should aim for 10,000 steps a day to really see health benefits. We checked out the science behind the 10,000-step rule—and what we found might surprise you.
In this article, we’ll be diving deep into the concept of whether 10,000 steps a day is the magic number for health or not. We’ll share where this idea came from, whether it truly is the magic number, and how you can boost the number of steps you get in a day to improve your fitness.
Where did the 10,000 steps a day idea come from?
Whether you heard about the 10,000-step rule from a friend, or read about it on a fitness app, this message has been circling the health community for some time now. Oddly, there doesn’t appear to be any scientific data that 10,000 steps a day is the optimal goal for health. It's believed that the now-arbitrary goal was developed as a marketing tactic by a Japanese pedometer company in the 1960s.
Does that mean it should be thrown out? No, the 10,000 steps a day idea has started a renewed interest in being active, and that’s always a good thing.
How long does it take to walk 10,000 steps?
If you've decided that you're dedicated to hitting 10,000 steps per day, understanding the amount of time you'll need to get your steps in can be an important part of fitting your goal into your schedule. Depending on your pace, elevation changes as you're walking, and other factors, it'll take between one and two hours to walk 10,000 steps.
This doesn't mean that you need to block out two hours each day to walk, however. Small changes—like taking phone meetings while walking, going for a stroll after dinner, or making a point to move for a few minutes every hour—can seriously add up.
How many miles is 10,000 steps?
The number of miles you’ll cover with 10,000 steps can vary from person to person based on stride length. That said, for the average adult, 10,000 steps covers about 5 miles (8 kilometers).
Increasing movement is beneficial, whether you hit a 10,000 step goal or not. You'll receive the benefits of increased walking, including increased flexibility, increased blood flow, better heart health, improved balance and increased range of motion, as long as you're striving for that 10,000 mark, even if your daily distance coverage falls short of your 5-mile goal.
Keep in mind that 10,000 steps is a goal that works well for many people, but it’s not the best goal for every person. The benefits of walking more happen if you increase your energy expenditure, even if 10,000 steps a day is out of reach.
Is 10,000 steps really the magic number?
One study followed 2,110 adults with an average follow-up of 10.8 years. During this study, people taking at least 7,000 steps a day compared to those taking less than 7,000 steps a day had a 50% to 70% lower risk of mortality.
This doesn’t give any evidence that 10,000 steps is the magic number. But it does indicate that more exercise is better than less.
Amanda Paluch, a lead researcher studying the link between how many steps people take and cardiovascular disease, led a team that analyzed seven earlier studies that followed participants who wore step counters and tracked their cardiovascular health.
They brought all the studies together for a more diverse sample. They found that as the number of steps increased, the risk of cardiovascular disease decreased. Paluch explained that just increasing your steps incrementally could be helpful to your cardiovascular health. Rather than focusing on hitting an arbitrary number of steps each day, it may make more sense to work to increase your step goal by 5 or 10% each week until you get to a number that feels challenging-yet-beneficial for your fitness level.

How many steps a day should you be getting?
Taking less than 4,000 steps a day is considered a low level of physical activity. If you’re regularly walking less than that, and you aren’t limited by mobility or health conditions that prevent you from walking more, it might be a good idea to step up your step count—but that doesn’t mean you have to push for 10,000 each day.
The number of steps you should take each day depends on several factors.
Your age, health, current fitness levels, and fitness goals all play a role in determining the number of steps you should be taking each day.
The CDC’s recommendations for the amount of physical activity you should aim for are based on your current fitness level.
- Inactive - No extra physical activity taking place besides the basic movements required for daily life.
- Insufficiently active - Less than 150 minutes of moderate-intensity exercise per week, or 75 minutes of vigorous-intensity exercise per week
- Active - 150 to 300 minutes of moderate-intensity exercise every week
- Highly active - More than 300 minutes of moderate-intensity exercise per week
What is moderate-intensity exercise?
Moderate-intensity exercise is anything that gets your heart pumping while increasing your respiratory rate (breathing). Brisk walking, biking, swimming, jogging, playing basketball, jumping rope, and playing volleyball all fall into the moderate-intensity category.
According to a study published in the medical journal The Lancet, people over the age of 60 who regularly walked about 7,000 steps per day cut their mortality rate in half. Younger people who walked about 8,000 steps a day saw a similar dip in mortality.
If you deal with certain health conditions, it's important to talk with your doctor before you begin a new exercise program.
How to add more steps to your day
Making small, sustainable changes that you can stick with over time can help you steadily increase your steps. Try these tips to add more movement to your day:
- Take the stairs. Taking the stairs whenever you can allows you to get your heart pumping without taking away from your normal daily routine.
- Walk with a dog or friend. Taking some time out of your day to walk your dog or to take a stroll with friends can be a great way to clear your head while also adding in more steps and getting your dog to exercise. If you work in an office, talk with your coworkers about heading out for a 10-to-15-minute stroll after you finish lunch to help add some movement to your day.
- Make parking decisions that help you move. Whether you’re taking a trip to the grocery store or meeting up at a friend's house, taking time to take those extra steps either by walking or parking further away from your destination might be a great way to add more steps into your daily routine.
- Listen while walking. Podcasts can be an engaging and fun way to get news, learn something new, or check out a great story. Saving your podcasts for when you're walking can help you add more movement and help you get more exercise.
- Walk while watching TV. If you’re in the habit of watching TV to unwind at the end of the day, consider adding some walking to your nightly routine. If you don't have a treadmill, consider looking into a walking pad—a small, foldable option that can help you increase your steps without shelling out for a major piece of gym equipment.
- Get up earlier. Getting up 15 minutes earlier to take a short walk before starting your day could add 1,000 to 2,000 steps to your daily routine, depending on how quickly you walk.
- Talk on the phone and walk. If you need to take a phone call, pop in your earbuds and walk the neighborhood while you talk.
If walking all of your steps at once feels daunting, break up your walks. Quick walks and workouts almost always feel less overwhelming than longer ones.
After looking for small places to add steps to your day, you may start noticing the benefits of increased activity. If you want more, consider these more detailed steps.
1. Get into a routine
A routine is the key to being more active. Once you’re in the habit of moving more, you’ll find it easier to get a higher step count each day.
Researchers at MIT found that the cue-routine-reward system is highly effective at building neurological connections that make something into a habit.
To do this, you need:
- Cue - A cue triggers your brain to get into workout mode. For instance, if you want to work out in the morning, your morning alarm could be your cue. Tie the activity into the cue regularly until it becomes a habit.
- Routine - Next, make it a routine. The routine is a habit or action that you do repeatedly, such as heading out for your walk.
- Reward - The reward is something tangible that makes you feel good about doing the activity. Sometimes, all you need is the endorphins your body makes. However, some people need a more tangible reward. At Evidation, we put your rewards on autopilot. After you hit a reward threshold, you'll be able to turn in your points for gift cards or cash rewards.
If you go through the cue-routine-reward cycle multiple times, you’re likely to build a habit. Soon, walking will be something you're so used to, you don't even think about it, and you're getting your steps in on a more regular basis.
Habit stacking can also work well. To do this, stack your walking habits with something you already do every day. Since the first item is already a routine, you'll be able to add the new one more easily.
For instance, if you listen to a certain playlist daily, grab some earbuds and listen while you walk. You’ll add steps more quickly and not have to add something new to your daily routine.
2. Start small and build
Choosing an overwhelming goal is one of the mistakes many people make when starting new exercise routines. Instead of taking on a large goal, start with increasing your steps in small increments each week, until you see yourself with a large jump in the number of steps you’re taking.
Start with adding an evening or morning walk, using the routine building system mentioned above. Once that’s a habit, add another walk at another time of day. Soon you’ll be closer to reaching your step goals by building a little at a time.
3. Build walking into your workday
Are there places in your workday where you can be active?
This doesn't necessarily have to look like taking a mile walk on your lunch break. Small changes add steps to your day and reduce the amount of time you spend sitting at your desk.
For instance, instead of sending an email to your coworker, walk across the office to talk in person. When you have a one-on-one meeting, if it doesn't require a computer, have the meeting while you and your coworkers take a walk.
4. Grab a friend
You’ll be more likely to stick with your walking goals if you do it with a friend. Having a friend will be an accountability piece, and you’ll find the walk more enjoyable as you socialize.
While the goal of getting more steps doesn't have anything to do with intensity, you might find that you walk faster and get more cardio in along with your steps, and you track more in a shorter period of time. Check out more ideas for increasing your cardiovascular health while you’re also working to increase your steps.
How many steps per day should I walk to achieve better health?
There’s no evidence or research that shows 10,000 steps is the optimal walking goal for health. In fact, the magic number of steps for one person may be different from another’s.
But that doesn’t change the fact that more steps could be better. What’s true is that walking more carries many health benefits.
If you’re getting 2,000 steps a day, increasing to 5,000 steps is going to improve your strength and cardiovascular health. If you add a beneficial yoga routine to your exercise routine, and get fewer steps, you’re still getting increased health benefits. The key is to get more active.
Whether that means you aim for 6,000 steps a day or 5,000, there’s no standard number that every single person should be aiming for. It changes based on several factors.
These factors include:
- Your current fitness and activity level
- Other activities you do to stay active
- Health conditions you might have
To determine the best step count to aim for, talk to your doctor, and then start walking!
Remember, the 10,000 step goal may be a bit of a health myth, but it has shed light on the fact that society lends itself toward sedentary living, and being more active is beneficial to your health.
Start getting rewards for tracking your steps with Evidation
At Evidation, we’re here to help you get the rewards you need to get active and take better care of your health. We make it easy and fun to stay active, and let you earn cash at the same time.
Evidation connects with multiple step-tracking apps to reward you for making positive changes to your health. Whether or not you choose to strive for 10,000 steps a day, you can get rewards for making active choices. Sync your step tracker with Evidation, and start earning points you can redeem for cash.
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Why is Mental Health Self Care So Important?
Studies show that mental health is just as important as physical health. And little things like taking time for self care can make a huge impact. check out these tips for working mental health into your daily routine.
Why is Mental Health Self Care So Important?
The importance of mental health self care
We all know the importance of taking care of our bodies. When we neglect them, we become ill. Eating right, getting adequate rest and exercise, managing any chronic conditions — these are critical to maintaining good physical health.
But what about mental health?
Studies show that mental health is just as important as physical health. And little things like taking time for self care can make a huge impact.
So why do so many of us neglect this aspect of our wellbeing?
We asked Achievement users how often they made time for mental health self care, what types of activities they typically did, and what keeps them from practicing self care as often as they’d like.
What did we learn? That while many of our users do practice regular self care, the majority of them don’t do it as often as they’d like.
Why?
The most common responses (in order) were:
- Not enough time
- Pressures of daily life
- Financial burdens
We also discovered that while many of those who responded said that self care was very important to them (almost 75%), and almost 70% said they would like to practice self care daily, only 27% do.
So, in honor of Mental Health Awareness Month, we’d like to share some quick, easy, free ways to practice regular mental health self care!
10 tips for working mental health self care into your daily routine
- Take a quick (5–10 minute) walk or bike ride
- Download a free meditation app — most have practices as quick as 1–2 minutes!
- Look in the mirror and tell yourself one thing you like about yourself
- Reach out to someone who helps you feel good about yourself
- Sing your favorite song
- Draw or color something
- Go to bed 10 minutes earlier than usual
- Close your eyes and focus on your breath for 1 minute
- Hug someone
- Write down 5 things you are grateful for
These are just examples of some of the ways you can practice mental health self care daily. We encourage you to find ways that work for YOU!
Mental Health Resources
While taking the time for mental health self care can improve overall wellbeing and keep us feeling good, sometimes we need more.
The following resources are available to you or anyone you know who may be struggling.
Crisis Resources
National Suicide Prevention Lifeline
Substance Abuse & Mental Health Services Administration (SAMHSA) National Helpline
OK2Talk Helpline Teen Helpline
Help Finding Treatment
American Psychological Association
SAMSHA’s Behavioral Health Treatment Services Locator
American Academy of Child and Adolescent Psychiatry
American Psychiatric Association Foundation
Additional Resources

Honoring ALL Who’ve Fallen this Memorial Day
For many of us, memorial day is the unofficial start of summer. It’s the day the neighborhood pool opens. The day the parks, beaches, and amusement areas start filling up. The day the BBQs, picnics, and beach parties begin. But while we enjoy these freedoms, we should also take the time to remember why we honor memorial day in the first place.
The True Meaning of Memorial Day
For many of us, memorial day is the unofficial start of summer. It’s the day the neighborhood pool opens. The day the parks, beaches, and amusement areas start filling up. The day the BBQs, picnics, and beach parties begin.
And it’s good that we enjoy these things. After all, it’s for these things that our service members fight.
But while we enjoy these freedoms, we should also take the time to remember why we honor memorial day in the first place.
History.com defines Memorial Day as,
“an American holiday, observed on the last Monday of May, honoring the men and women who died while serving in the U.S. military.”
Unlike Veteran’s Day, which honors all of our service members, Memorial Day is special in that it is a day of remembrance.
And for our veterans and for the families and loved-ones of fallen service members, Memorial Day is often a day of honor and pain. A day of remembering. A day of visiting graves and paying tribute to fallen friends and loved-ones.
History of Memorial Day
Memorial Day (formally Decoration Day) was declared a national holiday in 1971 but has been observed since the end of the American Civil War.
And while the tradition of visiting the graves of fallen soldiers began sometime during the civil war, the first recognized formal observance was held in May 1868 and annually after that.
The first recorded observance, however, actually occurred three years earlier, just after the end of the war. It was held by freed slaves in Charleston, South Carolina in honor of fallen union soldiers.
If you’re interested in learning more, this post from History.com is an excellent resource.
Memorial Day, Mental Health, and Veteran Suicide
While memorial day traditionally focuses on those who’ve given their lives while in active duty, it’s important that we not lose sight of those who’ve given all in service, whether their sacrifice occurred during active duty or after their service has ended.
Rates of mental health problems and suicide among vets and active duty service members are staggering and and have increased in recent years. Many sources indicate a rate of around 20 suicides per day.
According to an article by Militarytimes on the latest report on veteran suicide rates,
“The rate of suicide among veterans ticked upwards in recent years despite increased public attention and funding on the problem.”
It’s important to note that while this report was released in November 2020, the numbers reflect rates from 2015–2018. Data suggests that these rates have continued to increase and have escalated even more during the Covid-19 pandemic.
So, since May is also Mental Health Awareness Month, we’d like to take this opportunity to pay tribute to those who’ve lost their lives in service to this country — both on the battlefield and at home — and we’d like to remember those who are still with us but struggling.
Thank you. And thank you to the families of those we’ve lost. Your sacrifice is not forgotten.
Resources
Honoring The Fallen On Memorial Day
Nonprofits Supporting Veteran & Military Families
- America’s Gold Star Families
- Highly-Rated Nonprofits Dedicated to Veterans and Military Service Members
Veteran Mental Health & Suicide Prevention

Creamy Asparagus Soup
This rich, creamy asparagus soup is one of those go-to comfort meals. It will easily satisfy your want for flavor, and the best part…it’s super healthy. So you get all of the glut with none of the guilt!
This rich, creamy asparagus soup is one of those go-to comfort meals. It will easily satisfy your want for flavor, and the best part…it’s super healthy. So you get all of the glut with none of the guilt!
It’s naturally gluten free, vegetarian, and keto — and with one simple swap it can be vegan and paleo too!
Food is such an integral part of our daily lives, and while we know that eating healthy is important to our overall well being, it can sometimes seem difficult to find delicious meals that are good for you.
So we’ve decided to create a place to share these gems.
This is just the first of many healthy, tasty recipes we’ll be sharing with our Achievement community. Each of these recipes will come from Achievement team members or Achievement users like you!
We’ll also tell you a little about the recipe author and the dish. Because sharing a meal is about so much more than the food. It’s about coming together.
The Story
I love asparagus! And it just so happens, that May is National Asparagus Month! And since it’s also Celiac Awareness Month, I knew I had to share this recipe.
I’m a sucker for cream soups, but I have celiac disease which can make it almost impossible for me to find safe soup in a restaurant or out of a package. Most cream soups start with a roux to ensure that rich, creamy texture.
Now, I could get that with a gluten-free flour, but I try to keep things as simple and healthy as possible.
So creating a thick creamy soup without the need for thickeners was top priority for me!
Luckily, I love to cook.
This soup gets it’s texture by using the parts of the asparagus stalk that you would normally toss out. Which also means it helps reduce food waste — which is a big win!
And the best part…it’s full of good-for-you nutrients and easily aligns with many dietary needs and preferences.
Ingredients:
2 pounds fresh asparagus
1 small onion
2 cloves garlic
4 cups vegetable broth (or chicken broth)
1 cup heavy cream
Pinch of fresh ground nutmeg (pre ground will work too!)
Salt and pepper to taste
Directions:
- Trim woody ends of asparagus and place in a large pot — reserve the rest for later! ***If there are very thick, hard parts at the bottom, remove and discard.
- Cover with broth and heat to boiling.
- When the broth reaches a full boil, reduce to simmer, cover, and cook until stalks are tender. 20–40 minutes, depending on the toughness of the asparagus stalks.
- Remove any stalks that have remained too hard or woody (that won’t puree nicely).
- Chop onion and garlic and remaining asparagus. Add to the pot. These can be rough chopped as it will all be pureed later.
- Return to a boil. Add a pinch of salt and a pinch of freshly ground nutmeg. ***You can leave the nutmeg out if you don’t like it or are unsure. The idea is not to taste it, just to add a depth of flavor to the soup.
- Cook until veggies are tender.
- Remove from heat and puree using an immersion blender, or allow to cool and transfer to a standing blender in batches and then return to the pan.
- Reheat until warmed through and add in cream. Allow to heat through, but do not boil.
- Salt and pepper to taste.
Modifications:
This dish is already gluten free, vegetarian, and keto-friendly (trust me, you won’t know it — it’s so rich and delicious!). But you can easily make it Vegan and Paleo as well by substituting the heavy cream with full-fat coconut cream.
If you’re not familiar with coconut cream, it’s the solid part of a can of coconut milk (before you mix it up). So, if you can’t find canned coconut cream, you can use the solid cream part of a can of coconut milk.
It does change the flavor a bit, but I’ve done it plenty of times and it is still very tasty!
Tips:
- I save the woody ends of asparagus throughout the year and freeze them. Then, when I want to make this soup, I pull them out of the freezer and cook them down with the rest. This gives the soup a much deeper flavor. And it means less food waste!
- Use chicken bone broth instead of vegetable broth for added nutrition and a dose of gut-healing collagen!

The Women who Inspire our Evidation Members
Meet the women who inspire us to be our best selves! In honor on National Women's month, take some time to honor the inspiring women in your life.
Last month was Women’s History Month and later this month we celebrate one special group of women in our lives — the group of women we call mothers.
We know that Mother’s Day can be difficult for many, and we recognize that the word “mother” means many things.
With that in mind, we want to share the love and inspiration that comes from the women in our lives, whoever they are.
Some of these women have given birth, some have raised us, taught us, picked us up when we’ve been knocked down. Others have been friends, sisters, aunts, lovers. Some, we have lost.
But each of them have inspired us in one way or another.
And inspiration is something we appreciate here at Evidation.
So, we’d like to highlight the women who’ve inspired our community of members!
We recently asked Evidation Members about the women who inspire them, and the response was amazing!
Over 19,000 members sent us inspiring stories of the women in their lives.
It took us a while to get through the many heartfelt submissions, and while we’d love to share them all, we’ve chosen to highlight a few here in honor of women everywhere.
Meet our members and the women who inspire them
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“Ms. Thomas was my first African American female teacher in the third grade; also my only till I reached college. We instantly bonded and have a relationship to this day. She was such a smart and powerful woman and I think she is one of the many people that have encouraged and supported me to become the woman I am today. I could not imagine what my school experience would have been without her. She was always there to offer me extra support outside of class time and continued to help when I was no longer in her class. I can say that I love this woman and am so glad that she is a part of my life.” — Brieanna, Lexington
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“My friend Michelle inspires me in many ways. She is a retired firefighter/paramedic. She has been a competitive bodybuilder. Is a yoga instructor, painter, quilter and end of life doula. When she turned 50 she walked the Camino de Santiago and hiked the Kalalau in Kauai, both in a skirt. (Because, you know, year of the skirt). She is a wife, mother, and grandmother. She loves life and encourages others to love themselves and their life too.” — Karen, Las Vegas
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“My Lola (grandmother in Tagalog) is a truly inspiring woman. She originally graduated at the top of her class in accounting, then when she was in her 40s, she fought ageism and attended medical school to become an ophthalmologist. Not only is she brilliant, she is also a wonderful mother to 7 children, and Lola to her 13 grandchildren and 2 great grandchildren. She was also one of the first female drivers in the Philippines. While my mom’s classmates were being picked up by their drivers, my Lola decided to learn how to drive a car so she could pick up her children herself. At 94 years old today, she is still brilliant, witty and going strong.” — Mariella, Toledo

“Nhu is a very dear friend of mine and she came to USA around 1980. She became USA citizens and is very much a good person. She has had her struggles along the way as she lives here in the USA and had always been a positive person no matter what happened to her as far as people treat her, she has always look to a more positive attitude towards them as she goes on with her life, she appreciate being here from where she came from she is a refugee from Vietnam and I can only imagine what her life was before her life here! To be so patient and positive about things takes a lot of patience and I love and dearly respect her for that. She has inspired me to look at things in a more patient and kind away in my life. She is a very dear and precious friend to have.” — Sher, Tacoma

“She has been my head principal for 10 years, and she continually inspires teachers, students, staff, parents, and the community to do and be their best. She never accepts excuses, and is continually looking for solutions to problems that make our high school awesome. She also treats everyone equally, which I never experienced until she came. She even helped our band to get funding for new marching band uniforms which we haven’t had in a few decades. I’m just sad to see her retire at the end of this school year, but wish her the best in her next chapter. I’m very grateful for knowing because she has made me a better teacher. I’ll never forget her.” — Charles, West Jordan
Give back by supporting woman-friendly charities
Evidation Members can donate the money they earn in app to a variety of charities. Some of the charities that are supportive of women and woman-related issues are:
- Black Girls Code
- Black Women’s Health Alliance
- Girls who Code
- Susan G. Komen Breast Cancer Foundation
- Tides Foundation
- Loveland Foundation
Want to learn more about Evidation? Click here!

Preliminary Results from our Second COVID-19 Vaccination Perceptions and Behaviors Survey
COVID-19 vaccines have been a source of hope and trepidation for many. We wanted to know how individuals felt about the vaccines
The release of COVID-19 vaccinations has been a symbol of hope to many people — -and a source of hesitancy to some. For our second survey on COVID-19 vaccination perceptions and behaviors (which we will refer to as “survey 2” throughout this blog post), we wanted to understand how people were feeling about the vaccines as people first started getting access to them. We launched the survey in January 2021, and are excited to share some preliminary results with you!
Participants
100,080 people (“participants”) completed survey 2. 54,701 have completed all surveys in the study so far. The mean age of survey 2 participants was 37.4 (standard deviation: 12.2 years). The majority of survey 2 participants identified as female (80.8%) and identified as white (78.0%).
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Vaccination Likelihood and Hesitancy
One of our main focuses for this survey was to examine how COVID-19 vaccination likelihood and hesitancy has evolved over time.
11.4% of participants had already gotten a COVID-19 vaccine when they took the survey, with an additional 0.6% reporting participating in COVID-19 vaccination trials:
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Overall, survey 2 participants reported being more positive about COVID-19 vaccination than they had been previously. 30% of participants reported feeling more likely to get a COVID-19 vaccine than they had been a month ago:
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People reported a range of reasons for their likelihood of vaccination increasing, with some common responses including:
- Feeling more informed about COVID vaccination overall (for example, “learned more information about it”, “just thinking and researching”)
- Feeling more confident about COVID vaccination safety as more data and research were released (for example, “more data on potential side effects”, “studies are getting better and more people are receiving it.”)
- Feeling more confident about COVID vaccination safety as they saw their friends, family, and community starting to get vaccinated (for example, “seeing those I respect get it”, “watching people I know get it with little adverse side effects”)
We saw a similar trend looking at the differences between reported vaccination likelihood in the first and second surveys; mean reported likelihood was 4.93 in survey 1 (median=5), and 6.53 in survey 2 (median=8.0):
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Although the majority of participants (51.5%) still report being more hesitant about COVID-19 vaccines than other vaccines, a higher percentage of survey 2 participants reported being equally or less hesitant than survey 1 participants:
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Vaccination Informedness
As mentioned above, one common reason people gave for their increase in vaccination likelihood was feeling more informed about the vaccines. Our data reflect this increase in self-reported informedness; in survey 1, only 27.1% of participants reported feeling “informed” or “very informed”, but 53.3% did so in survey 2:
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The most common pieces of information unvaccinated participants reported needing to know before deciding to get the COVID-19 vaccine were all potential side effects (62.7%) and possible long-term impacts of vaccination (58.9%).
We look forward to further investigating these current perceptions and behaviors and see how they change as more people become eligible for vaccination!
Next Steps
To understand how people’s perceptions and behaviors related to COVID-19 vaccination continue to evolve as vaccines become available more broadly, we will send additional surveys over the following months asking for Evidation Members’ perceptions and behaviors. The exact dates of these future surveys will depend on developments in the pandemic and COVID-19 vaccination, so stay tuned for more!
If you’d like to get vaccinated, see this CDC page with resources to find appointments near you.

How Election Night 2020 Impacted Our Bedtimes
Do people stay up later on election night? Find out what we discovered.
Our Research, Analytics, and Learning team is exploring and analyzing data from our Evidation platform, where members contribute to research and help us uncover insights that could improve their health and the health of others.
During this year’s presidential election there was high voter turnout which included record-breaking numbers of mail-in ballots due to COVID-19. As we now know, this high volume of ballots required multiple days to count, so no final winner could be projected on Election Day. We decided to look at Evidation Members activity data to see what changes the election may have caused for our members.
We used Fitbit data contributed by Evidation Members, to explore sleep characteristics and schedules for the month leading up to Election Day in 2020. We looked specifically at the time that each member went to bed in their local timezone. Equivalent time periods in 2017–2019 were used for comparison. These periods were aligned across years based on week rather than calendar date, so that differences in weekend and weekday sleep cycles would line up. This also syncs the end of daylight saving time, which happened on November 1, 2020, the Sunday two days before Election Day, and temporarily shifts our sleep cycles earlier. Positioning the data in this way allows for appropriate comparisons of data across years.
So, did anything about our sleep change? This plot shows the average time Evidation Members started sleeping on the weeks leading up to and immediately after daylight saving time from 2017–2020:
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There is a clear weekly pattern: we go to bed later on Friday and Saturday nights, when we have a weekend day ahead of us. On daylight savings weekend we started sleeping slightly earlier as we adjusted to the end of daylight saving time, a trend which continues through the following week as we slowly adjust to going to bed later again. However, on Election Day 2020 this pattern was disrupted; bedtimes spiked up over 20 minutes from Sunday and Monday night.
You may also notice the interesting pattern of later bedtimes in 2017, leading up to daylight saving time. This lines up with Halloween night and games 6 and 7 of the 2017 World Series. We’ve examined the impact of the 2017 World Series on sleep in the past.
As we looked closer at our sleep data, we were curious to see if members on the East Coast stayed up later in their time zone than those on the West Coast while they waited for results, so we examined average bedtimes in each time zone. On election night, members on the East Coast stayed up the latest (11:51 PM), compared to members in the Central (11:39 PM), Mountain (11:39 PM), and Pacific (11:43 PM) time zones. Compared to the previous night, members in Eastern Standard Time stayed up 22 minutes later, Central Standard Time 20 minutes later, and Mountain Standard Time 23 minutes later, while members in Pacific Standard Time stayed up only 14 minutes later.
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Regardless of where we live, sleep is an important part of our health. Fortunately, later bedtimes due to the election were confined to Tuesday night. Bedtimes returned to normal after Election Day, as it became clear that election results would take at least several more days to be projected.
Did you stay up late on Election Day? If you have tips to reduce stress or improve sleep, we’d love to hear them.

Preliminary Results from our First COVID-19 Vaccination Perceptions and Behaviors Survey
We wanted to understand people’s evolving perceptions and behaviors related to COVID-19 and vaccinations.
We are all looking forward to the end of the COVID-19 pandemic and the disruptions it’s caused in our lives. A safe and effective COVID-19 vaccine will form part of the public health strategy to help us reach this endpoint faster. As many organizations work to develop and release such a vaccine, we wanted to understand people’s evolving perceptions and behaviors related to COVID-19 and vaccinations. We launched the first set of surveys in our study in October, and are excited to share some preliminary results with you!
Objectives
This study’s goal is to describe people’s perceptions and behaviors around the COVID-19 vaccine. For example, what reasons do people have for getting or not getting the COVID-19 vaccine? How likely are they to get it once it’s released? Has the pandemic encouraged people to get the flu shot? This study will investigate whether and how these perceptions and behaviors change over time, as COVID-19 vaccines are developed and released.
Methods
To describe people’s perceptions and behaviors, and how those perceptions and behaviors change over time, we are asking for people’s input through a series of online surveys. These surveys will be sent throughout the development and release of COVID-19 vaccines.
So far, we’ve launched 2 surveys: one to understand the backgrounds of the people participating (for example, their demographics, where they live, whether they’re at risk for COVID-19), and one to characterize current perceptions and behaviors. We have started analyzing the data collected between October 9th, 2020 and November 11th, 2020. We won’t be able to understand how perceptions and behaviors have changed until we launch the next survey, but we can start to describe how people are currently feeling about the COVID-19 vaccine!
Preliminary Results
Here are some preliminary results from our first 2 surveys.
Participants
64,750 people (“participants”) have completed the first perceptions and behaviors survey. Mean age was 38.5 (SD: 11.7 years), and the majority of participants identified as female (79.7%) and identified as white (80.0%).
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All 50 states (plus Puerto Rico and Washington, DC) are represented:
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Vaccination Likelihood, Motivators, and Barriers
On average, participants were on the fence in terms of likelihood of getting the COVID-19 vaccine when it’s released (mean=4.93, median=5). The distribution shows a wide range of opinions, with the largest numbers of people reporting at:
- 0 (“Very unlikely”): 18.8%
- 5: 13.6%
- 10 (“Very likely”): 14.3%
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The most common reasons people reported for getting the COVID-19 vaccine were to:
- help protect their family, friends, or community (59.9%)
- lower their chances of getting COVID-19 (56.7%)
- lower their chances of having to go to the doctor or getting hospitalized due to severe COVID-19 symptoms (53.7%)
- feel more comfortable spending time with their friends, family, or community (55.7%)
The most common reasons people had to not get vaccinated were because they were:
- concerned the vaccine is being approved too quickly (61.3%)
- concerned about possible side effects (60.1%)
- not sure the vaccine will be safe (56.2%)
- not sure the vaccine will be effective (57.0%)
Relative Vaccination Hesitancy
Most participants reported feeling more hesitant about the COVID-19 vaccine than other vaccines (68.0%), with 24.9% feeling equally hesitant and 7.1% feeling less hesitant:
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Vaccination Informedness
We’ve also found that people don’t feel particularly well-informed about the COVID-19 vaccine in general. 19.8% of participants report feeling “Not at all informed”, 22.7% “Slightly informed”, 30.4% “Moderately informed”, 19.2% “Informed”, and only 7.9% “Very informed”:
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Pandemic Influence on Flu Shot Plans and Behavior
The CDC has stressed that getting the flu shot this season is more important than ever, to help protect oneself and others and to minimize burden on the healthcare system. Many participants seem to agree: of the 35,997 participants who had not gotten the flu shot yet (or were unsure), 20.2% reported being more likely to get it this season due to the pandemic:
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Of the 28,753 participants who had gotten the flu shot, 20.0% reported that the pandemic encouraged them to get it, and 9.1% reported the pandemic was the primary reason they did so:
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We are excited to continue to investigate these current perceptions and behaviors and see how they change over the coming months!
Next Steps
To understand how people’s perceptions and behaviors related to COVID-19 vaccination evolve over the development and release of vaccines, we will send more surveys over the following months asking for Evidation Member’s perceptions and behaviors. These surveys will be sent as big events happen around the vaccine’s development, like its approval or release. The exact dates of these future surveys will depend on when these events happen, so stay tuned for more!

8 Fresh Summer Ideas
Don’t let summer pass you by this year! We chatted with our team and consolidated some of our favorite activities.
Don’t let summer pass you by this year! We chatted with our team and consolidated some of our favorite activities.
- Connect with brainy folks all around the world with Atlas Obscura’s Trivia Night! Rally together a virtual team and participate for $7.
- Celebrate Blues Artist Mavis Staples and listen to other folk artists including Brandi Carlile, Jason Isbell, Ben Harper, and Phoebe Bridgers for a Livestream concert. Tickets cost $12. Tune in this Friday, July 31st at 8:30pm EST.
- Join host Saleem Reshamwala as he goes on global expeditions and learns from people around the world who are creatively working to make their communities better. Tune into this Ted podcast to transport to another world virtually in the absence of travel.
- Host a virtual book club with friends. The benefit of talking about your latest read via Zoom or video chat is that you can connect with friends across time zones.
- Jump on the geocaching bandwagon. We recently heard from some Achievers that they’ve been geocaching with their family members for an active, outdoor treasure hunt.
- Make a box fort/cat castle for your cat children if you’re a cat mom or dad. :)
- Set up a socially distanced front yard hang! Dust off your lawn chairs and pick up some of your favorite snacks and head outdoors.
- Choose a road trip and safely travel to a closeby spot! Know you’re not alone in opting for a road trip as a staycation during these unusual times. Read up on some of the best road trips in America.
- Host your very own hot sauce competition with your “quaranteam.” Find some new hot sauces you’ve always wanted to try online and order them in to have a mini hot sauce competition. Pro tip: the Heatonist has some of our favorites.
- Channel your inner artist with a paint by number kit. Tune into a favorite playlist and enjoy a leisurely weekend art hour.
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Representation in Research Matters
We’re collaborating with BlackDoctor.org to ensure that the effects of COVID-19 are investigated in a representative population.
Historically, minorities have been inadequately represented in research studies. We’re committed to enrolling a more diverse and representative population in Evidation for studies.
We’re collaborating with BlackDoctor.org to ensure that the effects of COVID-19 are investigated in a representative population.
We, in partnership with BlackDoctor.org and Myovant Sciences, have launched Forward Momentum, a cross-sector coalition working to improve the lives of men with prostate cancer. Forward Momentum is committed to addressing the complex set of challenges that hold back the representation, information, and conversations that all men deserve. By bringing together organizations from diverse sectors and investing in novel digital initiatives, Forward Momentum strives to accelerate progress for men with prostate cancer.
Stay tuned for more updates from us on these research efforts!